We’ve compared different business intelligence tools before, but knowing how each interacts with SQL in order to create data visualizations will help you decide on the right tool for your organization. And the answers you do find will then help you make data-driven decisions about your business that can develop into a significant competitive advantage. One way of thinking about it is that SQL allows you to ask questions and get answers about your data, and each BI tool provides a different method for asking those questions and delivering answers. In fact, it’s so important that one of the defining characteristics separating business intelligence tools from each other is how they use SQL. SQL, or structured query language, is an integral part of business intelligence because it’s the only way to speak to relational databases.
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